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ROI Modeling

As in any forecasting exercise, part of getting it right is in explicitly articulating–and assigning probability to–the assumptions on which a forecast is built. We’ve developed a set of tools that help capture assumptions about customer value, conversion, and spending as part of campaign and tactical discussions. The tools then provide the means to easily test the impact of variations in the assumptions so that realistic performance scenarios can be identified.

These tools and the dialogue surrounding them help answer many questions such as:

1. How much should I invest in a campaign, market or tactic?

2. What realistic conversion goals are required to payback the investment at sufficient levels?

3. What are the relative opportunities of investing in multiple markets/segments/communication vehicles or product lines?

Want to learn more? Feel free to contact us or ask a question in the comments.

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