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Product positioning via edutainment

Objectives included:

1. Increase engagement time on product information site

2. Educate audience on product features + benefits

Working with agency and client, defined key game elements to support product differentiation and defined conversation touchpoints via word of ‘mouse’ and search.

Pest Invaders

More on principles of creating edutainment at thisĀ blog post.

Questions or comments? Comment below and let’s discuss.

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