The Dialogue Marketing Group header image 3

Word of Mouse: Engaging cat owners in context

The objectives included:

1. Engage cat owners with low interest parasiticide product

2. Encourage trial use

3. Drive traffic to clinic

Working with client and agency, mapped a dialogue stategy and created a series of granular online elements to be promoted by word of mouth and social networks. Elements included Calendar Contest, Game, Screen savers and Create-A-Cat application tied to trial use coupon.

Word of mouse elements

Click here to play the game

No Comments

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment